Competitive Intelligence For Information Professionals

Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in

Written from a practitioner's perspective, this book explains how to integrate a company's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas.

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against the

In the fast-paced world of international business, competitive intelligence is necessary for the daily survival of small firms and national economies alike. In Competitive Intelligence and Senior Management, veteran consultant Joseph H. A. M. Rodenberg argues that business leaders should devote more of their time and attention to seeking out

For specialists and nonspecialists alike, this perceptive selection of the newest and the up and coming tools and techniques of competitive intelligence picks up where other books leave off, offering a well balanced combination of theory and practice. It shows how advances in computers and technology have accelerated progress in

Explains how businesses gather information on their competition and the marketplace, and discusses the ethics and cost of business intelligence

This book provides simple, direct, and proven solutions to problems faced by managers of competitive intelligence units.

This handbook aims to be an integral text for students of library and information science and a ready-reference for information professional practitioners. The chapters provide a construct through which any information professional may learn abut the major challenges facing them in the early part of the 21st century.

This edited collection provides a cutting edge overview of issues of key concern for information professionals providing information services in corporate environments. Corporate information professionals serving the workplace rather than learning communities or the general public face specific challenges and demands, from providing competitive intelligence to managing information in a

Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including