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Consumer Behaviour

Consumer Behaviour
Author: C.L. Tyagi
Publisher: Atlantic Publishers & Dist
ISBN: 9788126903306
Size: 31.27 MB
Format: PDF, Mobi
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The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject.
Consumer Behaviour
Language: en
Pages: 208
Authors: C.L. Tyagi, Arun Kumar
Categories: Consumer behavior
Type: BOOK - Published: 2004 - Publisher: Atlantic Publishers & Dist
The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject.
Consumer Behaviour Analysis
Language: en
Pages: 512
Authors: G. R. Foxall
Categories: Consumer behavior.
Type: BOOK - Published: 2002 - Publisher: Taylor & Francis
Books about Consumer Behaviour Analysis
Consumer Behaviour
Language: en
Pages: 350
Authors: Ramanuj Majumdar
Categories: Consumer behavior
Type: BOOK - Published: 2010 - Publisher: PHI Learning Pvt. Ltd.
Books about Consumer Behaviour
Consumer Behaviour
Language: en
Pages: 240
Authors: M. Khan
Categories: Consumer behavior
Type: BOOK - Published: 2007-01-01 - Publisher: New Age International
The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer
Conceptual Issues in Consumer Behaviour The Indian Context
Language: en
Pages: 323
Authors: M. Khan
Categories: Consumer behavior
Type: BOOK - Published: 2008 - Publisher: Pearson Education India
Books about Conceptual Issues in Consumer Behaviour The Indian Context
Consumer Behaviour
Language: en
Pages: 701
Authors: Michael R. Solomon
Categories: Consumer behavior
Type: BOOK - Published: 2006 - Publisher: Pearson Education
Consumer Behaviour Third European Enhanced Media Edition New and exclusive to this Enhanced Media Edition: *Interactive e-study guide full of animated exercises adds colourful depth to each topic great for revision*Quick tests throughout each chapter to enhance and test your knowledge*Find out what kind of consumer you are by taking self-assessment quizzes. Follow these three steps to get the most out of this Enhanced Media Edition: *Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon*Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition*Access valuable learning resources to help you pass your course: - Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses - Enhance your revision with the interactive e-study guide - Use the online Glossary and Flashcards to check and test your understanding of the key terms - And much more!
Consumer Behaviour and Advertising Management
Language: en
Pages: 392
Authors: M. Khan
Categories: Advertising
Type: BOOK - Published: 2007-01-01 - Publisher: New Age International
Suitable for students pursuing courses in management in universities and students in India, this work explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment.
Consumer Behaviour
Language: en
Pages: 344
Authors: Robert East, Malcolm Wright, Marc Vanhuele
Categories: Business & Economics
Type: BOOK - Published: 2008-05-19 - Publisher: SAGE
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics.
Understanding Green Consumer Behaviour
Language: en
Pages: 288
Authors: Sigmund A. Wagner
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Psychology Press
Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examine basic aspects of the workings of the human mind.
Trust as a Determinant of Consumer Behaviour Under Uncertainty
Language: en
Pages: 214
Authors: Leef H. Dierks
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Cuvillier Verlag
Books about Trust as a Determinant of Consumer Behaviour Under Uncertainty