Consumer Behaviour


Consumer Behaviour
Author: C.L. Tyagi
Publisher: Atlantic Publishers & Dist
ISBN: 9788126903306
Size: 14.66 MB
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Consumer Behaviour

eBook File: Consumer-behaviour.PDF Book by C.L. Tyagi, Consumer Behaviour Books available in PDF, EPUB, Mobi Format. Download Consumer Behaviour books, The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject.


Consumer Behaviour
Language: en
Pages: 208
Authors: C.L. Tyagi, Arun Kumar
Categories: Consumer behavior
Type: BOOK - Published: 2004 - Publisher: Atlantic Publishers & Dist
The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation
Consumer Behaviour Analysis
Language: en
Pages: 512
Authors: G. R. Foxall
Categories: Consumer behavior.
Type: BOOK - Published: 2002 - Publisher: Taylor & Francis
Books about Consumer Behaviour Analysis
Consumer Behaviour
Language: en
Pages: 344
Authors: Robert East, Malcolm Wright, Marc Vanhuele
Categories: Business & Economics
Type: BOOK - Published: 2008-05-19 - Publisher: SAGE
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University
FCS Consumer Behaviour L2
Language: en
Pages: 140
Authors: Robert East, Malcolm Wright, Marc Vanhuele
Categories: Consumer behavior
Type: BOOK - Published: 2007 - Publisher: Pearson South Africa
Books about FCS Consumer Behaviour L2
Consumer Behaviour
Language: en
Pages: 350
Authors: Ramanuj Majumdar
Categories: Consumer behavior
Type: BOOK - Published: 2010 - Publisher: PHI Learning Pvt. Ltd.
Books about Consumer Behaviour
Consumer Behaviour
Language: en
Pages: 240
Authors: M. Khan
Categories: Consumer behavior
Type: BOOK - Published: 2007-01-01 - Publisher: New Age International
The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its
Conceptual Issues in Consumer Behaviour The Indian Context
Language: en
Pages: 323
Authors: M. Khan
Categories: Consumer behavior
Type: BOOK - Published: 2008 - Publisher: Pearson Education India
Books about Conceptual Issues in Consumer Behaviour The Indian Context
Consumer Behaviour
Language: en
Pages: 494
Authors: Leon G. Schiffman, Håvard Hansen, Leslie Lazar Kanuk
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Pearson Education
This new European perspective on Schiffman and Kanuk's classic Consumer Behavior focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to
Consumer Behaviour Analysis: The behavioural basis of consumer choice
Language: en
Pages: 1380
Authors: G. R. Foxall
Categories: Consumer behavior.
Type: BOOK - Published: 2002 - Publisher: Taylor & Francis
Books about Consumer Behaviour Analysis: The behavioural basis of consumer choice
Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context
Language: en
Pages: 624
Authors: S. Ramesh Kumar
Categories: Brand name products
Type: BOOK - Published: 2009-09 - Publisher: Pearson Education India
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics