Consumer Behaviour


Consumer Behaviour
Author: Michael R. Solomon
Publisher: Pearson Education
ISBN: 9780273717263
Size: 69.63 MB
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Consumer Behaviour

eBook File: Consumer-behaviour.PDF Book by Michael R. Solomon, Consumer Behaviour Books available in PDF, EPUB, Mobi Format. Download Consumer Behaviour books, Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.


Consumer Behaviour
Language: en
Pages: 700
Authors: Michael R. Solomon
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Pearson Education
Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.
Consumer Behaviour
Language: en
Pages: 240
Authors: M. Khan
Categories: Business & Economics
Type: BOOK - Published: 2007-01-01 - Publisher: New Age International
The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer
Consumer Behaviour
Language: en
Pages: 208
Authors: C.L. Tyagi, Arun Kumar
Categories: Consumer behavior
Type: BOOK - Published: 2004 - Publisher: Atlantic Publishers & Dist
The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject.
Consumer Behaviour
Language: en
Pages: 368
Authors: Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele
Categories: Business & Economics
Type: BOOK - Published: 2016-11-10 - Publisher: SAGE
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.
Consumer Behaviour
Language: en
Pages: 350
Authors: Ramanuj Majumdar
Categories: Consumer behavior
Type: BOOK - Published: 2010 - Publisher: PHI Learning Pvt. Ltd.
Books about Consumer Behaviour
Consumer Behaviour
Language: en
Pages: 384
Authors: Vishwajeet Prasad
Categories: Consumer behavior
Type: BOOK - Published: 1971 - Publisher: Gyan Publishing House
Books about Consumer Behaviour
Consumer Behaviour: Includes Online Buying Trends
Language: en
Pages: 728
Authors: Dinesh Kumar
Categories: Consumer behavior
Type: BOOK - Published: 2015-11-12 - Publisher:
This is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in marketing. While dealing with the consumption choices and behaviour of individuals from socio-cultural and psychological point of view, it also describes contemporary concepts such as online buying behaviour and consumer engagement marketing which promises to change the face of marketing forever.
Consumer Behaviour
Language: en
Pages: 536
Authors: John O'Shaughnessy
Categories: Business & Economics
Type: BOOK - Published: 2012-12-04 - Publisher: Macmillan International Higher Education
Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis. Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.
Consumer Behaviour Analysis: The behavioural basis of consumer choice
Language: en
Pages: 1380
Authors: G. R. Foxall
Categories: Consumer behavior.
Type: BOOK - Published: 2002 - Publisher: Taylor & Francis
Books about Consumer Behaviour Analysis: The behavioural basis of consumer choice
Consumer Behaviour-2nd
Language: en
Pages: 544
Authors: Satish K Batra, S. H. H. Kazmi
Categories: Consumer behavior
Type: BOOK - Published: 2009 - Publisher: Excel Books India
We are all consumers living in a society. The most important concern for marketers is to influence consumer behaviour in a desired manner. This book attempts to answer the big question, "Why do people behave the way they do as consumers of all sorts of goods and services?" This focus of this book is to acquaint management students with a managerial understanding and insight of our behaviour as consumers. Students, who aspire to become marketing managers, brand managers, sales managers, or want to take up a career in advertising etc., need to acquire the knowledge and skills which would be critically useful to them in these careers. The text is comprehensive with relatively recent research inputs from scholars describing various behavioural concepts and theories that are believed to be fundamentally useful for developing an understanding of consumer behaviour. Wherever possible, to clarify the concepts, it has been endeavoured to use Indian examples to make it more relevant to Indian conditions and easier for students to understand. In this new edition, all the topics have been revised, and some moderately updated, with more recent or relevant material on the subject to make the text richer and more useful. Overall, the book