Authors: Elaine K. Harris
Categories: Business & Economics
Type: BOOK - Published: 2013-10-03 - Publisher: Pearson Higher Ed
For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Sixth Edition,goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using a