Designing Brand Identity


Designing Brand Identity
Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118980824
Size: 56.84 MB
Format: PDF
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Designing Brand Identity

eBook File: Designing-brand-identity.PDF Book by Alina Wheeler, Designing Brand Identity Books available in PDF, EPUB, Mobi Format. Download Designing Brand Identity books, The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands. Brand identity is key to an organization's success, helping customers navigate their options in an expanding marketplace rife with competition. How does your brand stand out? How do you attract your target? It's all in the process. This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way. Infuse your brand with authenticity and meaning Create a cohesive suite of branding products Design for flexibility, durability, and sustainability Develop solid strategy around positioning, architecture, and more A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca-Cola, Apple, Nike, Disney, McDonalds'the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It's no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization's winning brand.


Designing Brand Identity
Language: en
Pages: 336
Authors: Alina Wheeler
Categories: Architecture
Type: BOOK - Published: 2017-10-16 - Publisher: John Wiley & Sons
The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the
Designing Corporate Identity
Language: en
Pages: 160
Authors: Pat Matson Knapp
Categories: Design
Type: BOOK - Published: 2001 - Publisher: Rockport Publishers
How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.
Creating a Brand Identity: A Guide for Designers
Language: en
Pages: 160
Authors: Catharine Slade-Brooking
Categories: Design
Type: BOOK - Published: 2016-01-18 - Publisher: Laurence King Publishing
Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: • Graphic Design •
Brand Identity Essentials
Language: en
Pages: 208
Authors: Kevin Budelmann, Yang Kim, Curt Wozniak
Categories: Design
Type: BOOK - Published: 2010-10-01 - Publisher: Rockport Publishers
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various
Big Designing Brand Identity strategy
Language: en
Pages:
Authors: Kevin Budelmann, Yang Kim, Curt Wozniak
Categories: Design
Type: - Published: - Publisher:
Books about Big Designing Brand Identity strategy
Designing Brand Experience: Creating Powerful Integrated Brand Solutions
Language: en
Pages: 224
Authors: Robin Landa
Categories: Art
Type: BOOK - Published: 2005-09-02 - Publisher: Cengage Learning
In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of
Безпрограшна стратегія
Language: uk
Pages: 256
Authors: Алан Лефлі, Роджер Мартін
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Наш формат
Стратегія компанії не обов’язково має бути складною, але її розробка — справді важке завдання, що потребує зусиль і часу. Часто власники бізнесів жертвують нею на користь нагальніших повсякденних справ. Колишній генеральний директор Procter and Gamble Алан Лефлі та його стратегічний радник Роджер Мартін допомагають зрозуміти, чому так робити не варто.
Essential Elements for Brand Identity
Language: en
Pages: 208
Authors: Kevin Budelmann, Yang Kim, Curt Wozniak
Categories: Design
Type: BOOK - Published: 2013-04-01 - Publisher: Rockport Publishers
Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through
Крах. Моя невдача в стартап-бульбашці
Language: uk
Pages: 288
Authors: Ден Лайонс
Categories: Psychology
Type: BOOK - Published: 2019-03-07 - Publisher: Наш формат
Робота в ІТ-сфері сьогодні значно привабливіша за всі інші. Кремнієва долина овіяна майже міфічним ореолом. Туди потрапляють лише обрані, котрі знають, як перевернути технологічне майбутнє людства. Та чи все так насправді? Журналіст Ден Лайонс наштовхується на зовсім іншу картину. У п’ятдесят із гаком Дена звільняють із посади технологічного оглядача журналу
Designing the Brand Identity in Retail Spaces
Language: en
Pages: 256
Authors: Martin M. Pegler
Categories: Architecture
Type: BOOK - Published: 2015-01-29 - Publisher: Bloomsbury Publishing
Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may