Developing Online Content


Developing Online Content
Author: Irene Hammerich
Publisher: John Wiley & Sons Incorporated
ISBN:
Size: 12.40 MB
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Developing Online Content

eBook File: Developing-online-content.PDF Book by Irene Hammerich, Developing Online Content Books available in PDF, EPUB, Mobi Format. Download Developing Online Content books, An all-in-one resource on writing, organizing, and delivering Web content After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting. Companion Web site includes resource listings and updates.


Developing Online Content
Language: en
Pages: 384
Authors: Irene Hammerich, Claire Harrison
Categories: Computers
Type: BOOK - Published: 2002 - Publisher: John Wiley & Sons Incorporated
An all-in-one resource on writing, organizing, and delivering Web content After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting. Companion Web site includes resource listings and updates.
Creating Accessible Online Instruction Using Universal Design Principles
Language: en
Pages: 132
Authors: Brady Lund
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-11-15 - Publisher: Rowman & Littlefield Publishers
What is accessibility? Who needs it? Often, accessibility is defined narrowly, with emphasis on physical limitations. Accessibility needs, however, come in many forms, from vision and hearing impairment, to developmental disorders like Autism, to psychiatric conditions like anxiety, depression, ADHD, and PTSD. Unfortunately, accessibility does not come with a simple set of checkboxes. It is a philosophy and practice that embraces social, physical, and informational elements. Universal design does not come in the form of a quick and easy guide. It is a philosophy. To implement it completely requires more than just screen readers and video captions. Creating Accessible Online Instruction Using Universal Design Principles introduces the need for accessibility in online education and library services and the framework of universal design for learning. It takes a scoping, rather than a purely technical, approach. It will help you not only o create accessible content, but with how to communicate with students in an accessible manner. This LITA Guide covers: accessibility law, Universal Design for Learning and Web Content Accessibility guidelines, and communication and educational research and theory. The content is interspersed with practical examples and case studies.
Content is Currency
Language: en
Pages: 296
Authors: Jon Wuebben
Categories: Business & Economics
Type: BOOK - Published: 2011-12-08 - Publisher: Nicholas Brealey Publishing
In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn: • What types of content best suit your specific business, market, and industry • How key content tactics influence search engine rankings and sales conversion • How to leverage social media to connect with your target market • How to merge the many elements of your web presence Don't lose your target audience to the millions of online search results, or allow them to click away because your content doesn't engage. Let Content is Currency teach you the techniques to get your
Human Rights in the Age of Platforms
Language: en
Pages: 392
Authors: Rikke Frank Jørgensen
Categories: Social Science
Type: BOOK - Published: 2019-11-19 - Publisher: MIT Press
Scholars from across law and internet and media studies examine the human rights implications of today's platform society. Today such companies as Apple, Facebook, Google, Microsoft, and Twitter play an increasingly important role in how users form and express opinions, encounter information, debate, disagree, mobilize, and maintain their privacy. What are the human rights implications of an online domain managed by privately owned platforms? According to the Guiding Principles on Business and Human Rights, adopted by the UN Human Right Council in 2011, businesses have a responsibility to respect human rights and to carry out human rights due diligence. But this goal is dependent on the willingness of states to encode such norms into business regulations and of companies to comply. In this volume, contributors from across law and internet and media studies examine the state of human rights in today's platform society. The contributors consider the “datafication” of society, including the economic model of data extraction and the conceptualization of privacy. They examine online advertising, content moderation, corporate storytelling around human rights, and other platform practices. Finally, they discuss the relationship between human rights law and private actors, addressing such issues as private companies' human rights responsibilities and content
Developing Online Learning Environments, Second Edition
Language: en
Pages: 240
Authors: Dr. Angela Carmella Smith, PhD, Jeffrey M. Warren, PhD, Dr. Siu-Man Raymond Ting, PhD
Categories: Medical
Type: BOOK - Published: 2008-09-15 - Publisher: Springer Publishing Company
Online education in nursing is an exciting, rapidly changing field. Keeping pace with these changes, this new edition includes everything an educator needs to know about developing an online learning environment. The book provides practical guidelines on using the Web to teach student nurses, train or retrain nurses, and certify competencies and skills. This updated edition also includes cutting-edge research on clinical education and training, consumer education, and blended learning, which integrates classroom and online teaching methods. Also included are current online resources, links, and references. Key Features: Provides guidelines on translating courses from the classroom to the online environment Includes three new chapters on Web-based learning theories and teaching with technology Guides instructors on how to build a community in an online environment Includes practical guidelines for student assessment and evaluation in online education As the most comprehensive and thorough guidebook on online nursing education, this book is an essential resource for nursing instructors looking to expand their knowledge of the Web, technology, and the online nursing environment."
Content Marketing Strategies For Dummies
Language: en
Pages: 408
Authors: Stephanie Diamond
Categories: Business & Economics
Type: BOOK - Published: 2016-01-26 - Publisher: John Wiley & Sons
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand
Developing Online Courses in Nursing Education, Fourth Edition
Language: en
Pages: 195
Authors: Carol O'Neil, PhD, RN, CNE, Cheryl Fisher, EdD, RN-BC, Matthew Rietschel, MS
Categories: Medical
Type: BOOK - Published: 2019-07-15 - Publisher: Springer Publishing Company
Addresses importance of new technology and changing structures of online learning This authoritative text shows nurse educators and students how to teach in the online environment, using best practices and the latest technology. The fourth edition discusses the importance of lifelong learning and the relationship to flexible online learning environments, which are changing the dynamics of education. This valuable resource provides updated strategies for organizing and disseminating course content and examines such topics as MOOCS (Massive Open Online Courses), certificates, badges, and stackable degrees. The fourth edition also provides the latest evidence-based research examining student-teacher interactions, course management, web-based resources, and best practices. Chapters include real world examples and applications of these concepts. New to the Fourth Edition: Delivers four new chapters on the changing role of the nurse educator, changing faculty roles, designing flexible learning environments and using technology to meet the needs of varied students Addresses the interaction between nurse educators and instructional designers Provides enhanced understanding of design, design strategies, and technology Includes updated best practices for pedagogy, interaction, reconceptualizing course content, student assessment, course evaluation, and more Underscores the importance of lifelong learning and flexible, creative learning environments Key Features: Demonstrates foundational concepts for using technology
Putting Content Online
Language: en
Pages: 368
Authors: Mark Jordan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2006-09-30 - Publisher: Elsevier
This book focuses on practical, standards-based approaches to planning, executing and managing projects in which libraries and other cultural institutions digitize material and make it available on the web (or make collections of born-digital material available). Topics include evaluating material for digitization, intellectual property issues, metadata standards, digital library content management systems, search and retrieval considerations, project management, project operations, proposal writing, and libraries’ emerging role as publishers. Highly practical. Explains complex processes, warns of potential challenges and provides advice for solving realistic problems Comprehensive: includes coverage of the range of techniques and strategies for digitizing and organizing material that practitioners can use to plan and implement digitization projects
Developing Online Language Teaching
Language: en
Pages: 206
Authors: Regine Hampel
Categories: Education
Type: BOOK - Published: 2015-03-24 - Publisher: Springer
When moving towards teaching online, teachers are confronted every day with issues such as online moderation, establishing social presence online, transitioning learners to online environments, giving feedback online. This book supports language teaching professionals and researchers who are keen to engage in online teaching and learning.
Web Development
Language: en
Pages: 191
Authors: Craig M. Baehr
Categories: Computers
Type: BOOK - Published: 2007 - Publisher: Prentice Hall
An excellent reference for, professionals and experienced designers, this text takes a holistic approach to web development. At the heart of the text is the belief that keeping the user's needs in mind during development process will create more effective sites. It addresses planning, structure, navigation, content, design, and usability while focusing on their interconnectedness within web development. Both traditional and contemporary theoretical approaches are discussed including rhetorical theory, visual-spatial thinking, and user-centered design. A number of real world examples including screen captures of actual sites, advice from practicing professionals and ready to use materials make this book a must-have for anyone interested in effective web development. Provides an overview of the web development process and planning phases. Covers the basics of document markup and publishing. Looks at critical factors in overall development relating to site structure; navigation systems; research & content development; visual design; interface design; and usability & accessibility. Includes examples of architectures, navigation, interface designs, usability tests, accessibility standards, and content development. Appropriate for advanced technical writing courses in Multimedia and Web Design. An excellent resource for anyone interested in developing effective websites.