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Marketing Planning
Language: en
Pages: 227
Authors: Sally Dibb, Lyndon Simkin
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Cengage Learning EMEA
Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies. The process of marketing planning encapsulates elements of marketing management: marketing analyses, development
Marketing Planning Guide, Third Edition
Language: en
Pages: 380
Authors: Bruce Wrenn, Phylis M Mansfield
Categories: Business & Economics
Type: BOOK - Published: 2014-07-16 - Publisher: Routledge
THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the
Malcolm McDonald on Marketing Planning
Language: en
Pages: 197
Authors: Malcolm McDonald
Categories: Business & Economics
Type: BOOK - Published: 2007-11-03 - Publisher: Kogan Page Publishers
Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and
Marketing Planning and Management
Language: en
Pages:
Authors: Alexander Chernev
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Cerebellum Press
A company’s future hinges on its ability to develop successful market offerings that create superior value for target customers, the company, and its collaborators. Market success is rarely an accident; it is typically a result of diligent market analysis, planning, and management. To succeed in the market, a company must
Marketing Planning
Language: en
Pages: 128
Authors: Karen Beamish
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Routledge
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The
The Marketing Plan Workbook
Language: en
Pages: 360
Authors: John Westwood
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers
Planning is one of the most important roles of management, and a company's marketing plan is a key input to their business strategy. It should identify the most promising business opportunities and outline how to penetrate, capture and maintain positions in identified markets. Yet many books on marketing plans are
The Marketing Planning Workbook
Language: en
Pages: 224
Authors: Sally Dibb, Lyndon Simkin
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: Cengage Learning EMEA
The authors present a clear, systematic approach to marketing planning. They outline the main features of the key techniques & strategies, & present a guide to the ways to determine market objectives & develop a plan for their implementation.
Marketing Plans
Language: en
Pages: 704
Authors: Malcolm McDonald
Categories: Business & Economics
Type: BOOK - Published: 2009-01-07 - Publisher: Elsevier
Over 50,000 copies sold worldwide!
Essential Guide to Marketing Planning
Language: en
Pages: 268
Authors: Marian Burk Wood
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Pearson Education
Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present
Marketing Strategy
Language: en
Pages: 744
Authors: O. C. Ferrell, Michael Hartline
Categories: Business & Economics
Type: BOOK - Published: 2007-02-02 - Publisher: Cengage Learning
Thoroughly revised and updated, MARKETING STRATEGY, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fourth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn