Marketing Strategy


Marketing Strategy Text And Cases
Author: Odies Collins Ferrell
Publisher: Thomson South-Western
ISBN: 9781285170435
Size: 69.70 MB
Format: PDF, Mobi
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Marketing Strategy

eBook File: Marketing-strategy-text-and-cases.PDF Book by Odies Collins Ferrell, Marketing Strategy Books available in PDF, EPUB, Mobi Format. Download Marketing Strategy books, MARKETING STRATEGY, 6e, International Edition edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow.


Marketing Strategy
Language: en
Pages: 587
Authors: Odies Collins Ferrell, Michael D. Hartline
Categories: Marketing
Type: BOOK - Published: 2012-12-20 - Publisher: Thomson South-Western
MARKETING STRATEGY, 6e, International Edition edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach
Marketing Strategy
Language: en
Pages:
Authors: Odies Collins Ferrell, Michael D. Hartline
Categories: Marketing
Type: BOOK - Published: 2016 - Publisher:
Books about Marketing Strategy
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Categories: Business & Economics
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Marketing Strategy, Text and Cases
Language: en
Pages: 624
Authors: O. C. Ferrell, Michael Hartline
Categories: Business & Economics
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Pages: 676
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Pages: 638
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Language: en
Pages: 395
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Language: en
Pages: 881
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Categories: Business & Economics
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