Marketing Strategy Text And Cases


Marketing Strategy Text And Cases
Author: O. C. Ferrell
Publisher: Cengage Learning
ISBN: 1285073045
Size: 64.23 MB
Format: PDF
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Marketing Strategy Text And Cases

eBook File: Marketing-strategy-text-and-cases.PDF Book by O. C. Ferrell, Marketing Strategy Text And Cases Books available in PDF, EPUB, Mobi Format. Download Marketing Strategy Text And Cases books, Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Marketing Strategy, Text and Cases
Language: en
Pages: 624
Authors: O. C. Ferrell, Michael Hartline
Categories: Business & Economics
Type: BOOK - Published: 2013-01-01 - Publisher: Cengage Learning
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop
Marketing Strategy
Language: en
Pages:
Authors: O. C. Ferrell, Michael Hartline
Categories: Business & Economics
Type: BOOK - Published: 2016 - Publisher:
Books about Marketing Strategy
Marketing Strategy
Language: en
Pages: 432
Authors: O. C. Ferrell, Michael Hartline
Categories: Business & Economics
Type: BOOK - Published: 2012-12-20 - Publisher: Cengage Learning
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop
Digital Marketing Strategy
Language: en
Pages: 195
Authors: Glen L. Urban
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Prentice Hall
Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities
Services Marketing: Text and Cases, 2/e
Language: en
Pages: 676
Authors: Harsh V. Verma
Categories: Services industries
Type: BOOK - Published: 2011 - Publisher: Pearson Education India
The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The
Marketing Management
Language: en
Pages: 700
Authors: S.H.H. Kazmi
Categories: Marketing
Type: BOOK - Published: 2007 - Publisher: Excel Books India
Books about Marketing Management
International Marketing
Language: en
Pages: 379
Authors: Justin Paul
Categories: Export marketing
Type: BOOK - Published: 2008 - Publisher: Tata McGraw-Hill Education
Books about International Marketing
Marketing Research
Language: en
Pages: 395
Authors: Bruce Wrenn, W. Bruce Wrenn, David L. Loudon, Robert E. Stevens
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Psychology Press
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides
Business Marketing: Text and Cases
Language: en
Pages: 608
Authors: HAVALDAR
Categories: Industrial marketing
Type: BOOK - Published: 2014 - Publisher: McGraw Hill Education (India) Pvt Ltd
Books about Business Marketing: Text and Cases
Rural Marketing
Language: en
Pages: 587
Authors: C. S. G. Krishnamacharyulu
Categories: Consumer behavior
Type: BOOK - Published: 2011 - Publisher: Pearson Education India
The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the