Mass Media Research


Mass Media Research
Author: Roger D. Wimmer
Publisher: Cengage Learning
ISBN: 1133307337
Size: 15.20 MB
Format: PDF, ePub, Mobi
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Mass Media Research

eBook File: Mass-media-research.PDF Book by Roger D. Wimmer, Mass Media Research Books available in PDF, EPUB, Mobi Format. Download Mass Media Research books, Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Mass Media Research
Language: en
Pages: 496
Authors: Roger D. Wimmer, Joseph R. Dominick
Categories: Business & Economics
Type: BOOK - Published: 2013-06-25 - Publisher: Cengage Learning
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Mass Media Research: An Introduction
Language: en
Pages: 480
Authors: Roger D. Wimmer, Joseph R. Dominick
Categories: Business & Economics
Type: BOOK - Published: 2010-01-01 - Publisher: Cengage Learning
MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on applying research methods to the primary areas of interest including print, electronic media, advertising, and public relations. Coverage of mass media research and the Internet, which was presented in a concluding chapter in the previous edition, has now been integrated as appropriate throughout the text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Mass Media Research
Language: en
Pages: 496
Authors: Roger D. Wimmer, Joseph R. Dominick
Categories: Business & Economics
Type: BOOK - Published: 2013-06-25 - Publisher: Cengage Learning
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Mass Communication Research Methods: Researching media content and representation (continued). Framing analysis. The constructionist approach to framing : bringing culture back in
Language: en
Pages:
Authors: Anders Hansen
Categories: Social Science
Type: BOOK - Published: 2009 - Publisher:
Books about Mass Communication Research Methods: Researching media content and representation (continued). Framing analysis. The constructionist approach to framing : bringing culture back in
Mass Media Effects Research
Language: en
Pages: 535
Authors: Raymond W. Preiss
Categories: Social Science
Type: BOOK - Published: 2007 - Publisher: Psychology Press
Offers a set of meta-analyses, covering the breadth of media effects research. Organized by theories, outcomes, and mass media campaigns, the chapters included offer important insights on what social science research reveals about effects. This volume is useful for students, researchers, and graduate students in media effects and media psychology.
Social Survey Methods for Mass Media Research
Language: en
Pages: 173
Authors: Robert C. Adams
Categories: Social Science
Type: BOOK - Published: 1989 - Publisher: Routledge
Books about Social Survey Methods for Mass Media Research
Dictionary of Mass Communication and Media Research
Language: en
Pages: 358
Authors: David P. Demers
Categories: Reference
Type: BOOK - Published: 2005-01-01 - Publisher:
The Dictionary of Mass Communication and Media Research provides comprehensive definitions of major concepts pertaining to the seven major traditional mass media (books, newspapers, magazines, television, radio, motion pictures, recording industry), the Internet, supporting industries (advertising and public relations), media law and ethics, media issues (e.g., global mass media, media concentration), and media research (effects and processes). The definitions are clear, concise and easy to understand. The book is geared to serve the needs of the public, students, scholars and mass media professionals.
Mass Media Research
Language: en
Pages:
Authors: Wimmer, Dominick
Categories: Reference
Type: BOOK - Published: 1990-12 - Publisher:
Books about Mass Media Research
Mass Communication Research
Language: en
Pages: 417
Authors: Cees J. Hamelink, Olga Linné
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1994 - Publisher: Greenwood Publishing Group
This book pays special tribute to Professor James D. Halloran at his retirement after 18 years as president of the International Association for Mass Communication Research. Each chapter is a succinct learning unit in the field of mass communications.
The Basics of Media Research
Language: en
Pages: 494
Authors: Dietram A. Scheufele, Earl R. Babbie
Categories: Business & Economics
Type: BOOK - Published: 2014-01-01 - Publisher: Wadsworth Publishing Company
THE BASICS OF MEDIA RESEARCH provides an applied approach to research in mass communication with contemporary examples from media and market research and expanded coverage of focus groups and online methods of data collection.