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Mass Media Research

Mass Media Research
Author: Roger D. Wimmer
Publisher: Wadsworth Publishing Company
ISBN: 9781285074603
Size: 52.41 MB
Format: PDF, ePub
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Reflecting the latest developments from the field, MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, International Edition delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with an expansive section on data analysis and concludes with cutting-edge coverage on applying research methods to the primary areas of interest, including print, electronic media, advertising, and public relations. Completely up to date, the Tenth Edition fully integrates social media coverage, ethics, and the impact of emerging technology on mass media research. It also provides expanded coverage of online research, the impact of tablets on readership, new advertising channels, social media message analytics, and much more.
Mass Media Research
Language: en
Pages: 480
Authors: Roger D. Wimmer, Joseph R. Dominick
Categories: Mass media
Type: BOOK - Published: 2013-01-01 - Publisher: Wadsworth Publishing Company
Reflecting the latest developments from the field, MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, International Edition delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with an expansive section on data analysis and concludes with cutting-edge coverage on applying research methods to the primary areas of interest, including print, electronic media, advertising, and public relations. Completely up to date, the Tenth Edition fully integrates social media coverage, ethics, and the impact of emerging technology on mass media research. It also provides expanded coverage of online research, the impact of tablets on readership, new advertising channels, social media message analytics, and much more.
Mass Media Effects Research
Language: en
Pages: 535
Authors: Raymond W. Preiss
Categories: Social Science
Type: BOOK - Published: 2007 - Publisher: Psychology Press
Offers a set of meta-analyses, covering the breadth of media effects research. Organized by theories, outcomes, and mass media campaigns, the chapters included offer important insights on what social science research reveals about effects. This volume is useful for students, researchers, and graduate students in media effects and media psychology.
Media and Communication Research Methods
Language: en
Pages: 314
Authors: Anders Hansen, David Machin
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-10-13 - Publisher: Red Globe Press
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
Mass Media Research
Language: en
Pages: 496
Authors: Roger D. Wimmer, Joseph R. Dominick
Categories: Business & Economics
Type: BOOK - Published: 2013-06-25 - Publisher: Cengage Learning
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Mass Media Research: An Introduction
Language: en
Pages: 480
Authors: Roger D. Wimmer, Joseph R. Dominick
Categories: Business & Economics
Type: BOOK - Published: 2010-01-01 - Publisher: Cengage Learning
MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on applying research methods to the primary areas of interest including print, electronic media, advertising, and public relations. Coverage of mass media research and the Internet, which was presented in a concluding chapter in the previous edition, has now been integrated as appropriate throughout the text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Mass Communication Research Methods
Language: en
Pages: 1592
Authors: Anders Hansen
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2009-02-03 - Publisher: SAGE Publications Limited
Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'. This major work combines 'pure' methods articles or discussions with a range of 'exemplary' applications – within particular theoretical frameworks – of each particular method or approach.
The History of Media and Communication Research
Language: en
Pages: 390
Authors: David W. Park, Jefferson Pooley
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Peter Lang
«Strictly speaking», James Carey wrote, «there is no history of mass communication research.» This volume is a long-overdue response to Carey's comment about the field's ignorance of its own past. The collection includes essays of historiographical self-scrutiny, as well as new histories that trace the field's institutional evolution and cross-pollination with other academic disciplines. The volume treats the remembered past of mass communication research as crucial terrain where boundaries are marked off and futures plotted. The collection, intended for scholars and advanced graduate students, is an essential compass for the field.
Mass Media
Language: en
Pages: 279
Authors: James B. Martin
Categories: Reference
Type: BOOK - Published: 2002 - Publisher: Nova Publishers
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
The Handbook of Global Media Research
Language: en
Pages: 576
Authors: Ingrid Volkmer
Categories: Social Science
Type: BOOK - Published: 2012-08-14 - Publisher: John Wiley & Sons
Bringing together the perspectives of more than 40 internationallyacclaimed authors, The Handbook of Global Media Researchexplores competing methodologies in the dynamic field oftransnational media and communications, providing valuable insightinto research practice in a globalized media landscape. Provides a framework for the critical debate of comparativemedia research Posits transnational media research as reflective of advancedglobalization processes, and explores its roles andresponsibilities Articulates the key themes and competing methodologicalapproaches in a dynamic and developing field Showcases the perspectives and ideas of 30 leadinginternationally acclaimed scholars Offers a platform for the discussion of crucial issues from avariety of theoretical, methodical and practical viewpoints
Mass Communication Research
Language: en
Pages: 417
Authors: Cees J. Hamelink, Olga Linné
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1994 - Publisher: Greenwood Publishing Group
This book pays special tribute to Professor James D. Halloran at his retirement after 18 years as president of the International Association for Mass Communication Research. Each chapter is a succinct learning unit in the field of mass communications.