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Consumer Neuroscience

Neuroscience
Author: Peter Kenning
Publisher: Kohlhammer Verlag
ISBN: 3170373528
Size: 27.70 MB
Format: PDF, ePub, Mobi
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Das junge Fachgebiet der Consumer Neuroscience verfolgt die Idee, neurowissenschaftliche Methoden, Theorien und Erkenntnisse in die Konsumenten- und Käuferverhaltensforschung zu integrieren. Damit sollen traditionelle verhaltenswissenschaftliche Ansätze ergänzt und neue Kenntnisse gewonnen werden. Das vorliegende Lehrbuch stellt vor diesem Hintergrund den aktuellen Stand der Consumer Neuroscience in leicht verständlicher Form dar. Die Neuauflage wird dabei ergänzt um aktuelle Ergebnisse der internationalen Marketingforschung, so u.a. das Konzept des "Marketing-Placebo-Effekts". In methodischer Hinsicht wird die mobile fNIRS vorgestellt, die neuerdings zur Untersuchung von Preiswahrnehmung, Werbewirksamkeit, Branding und Käuferverhalten verwendet werden kann.
Consumer Neuroscience
Language: de
Pages: 260
Authors: Peter Kenning
Categories: Business & Economics
Type: BOOK - Published: 2020-08-31 - Publisher: Kohlhammer Verlag
Das junge Fachgebiet der Consumer Neuroscience verfolgt die Idee, neurowissenschaftliche Methoden, Theorien und Erkenntnisse in die Konsumenten- und Käuferverhaltensforschung zu integrieren. Damit sollen traditionelle verhaltenswissenschaftliche Ansätze ergänzt und neue Kenntnisse gewonnen werden. Das vorliegende Lehrbuch stellt vor diesem Hintergrund den aktuellen Stand der Consumer Neuroscience in leicht verständlicher Form dar. Die Neuauflage wird dabei ergänzt um aktuelle Ergebnisse der internationalen Marketingforschung, so u.a. das Konzept des "Marketing-Placebo-Effekts". In methodischer Hinsicht wird die mobile fNIRS vorgestellt, die neuerdings zur Untersuchung von Preiswahrnehmung, Werbewirksamkeit, Branding und Käuferverhalten verwendet werden kann.
Social Neuroscience
Language: en
Pages: 296
Authors: John T. Cacioppo, Gary G. Berntson
Categories: Psychology
Type: BOOK - Published: 2005 - Publisher: Psychology Press
Neuroscientists and cognitive scientists have collaborated for more than a decade with the common goal of understanding how the mind works. These collaborations have helped unravel puzzles of the mind, including aspects of perception, imagery, attention, and memory. Many aspects of the mind, however, require a more comprehensive approach to reveal the mystery of mind-brain connections. Attraction, altruism, speech recognition, affiliation, attachment, attitudes, identification, kin recognition, cooperation, competition, empathy, sexuality, communication, dominance, persuasion, obedience, morality, contagion, nurturance, violence, and person memory are just a few. Through classic and contemporary articles and reviews, Social Neuroscience: Key Readings illustrates the complementary nature of social, cognitive, and biological levels of analysis and how research integrating these levels can foster more comprehensive theories of the mechanisms underlying complex behavior and the mind.
Creating Modern Neuroscience: The Revolutionary 1950s
Language: en
Pages: 304
Authors: Gordon M. Shepherd MD, DPhil
Categories: Medical
Type: BOOK - Published: 2009-10-28 - Publisher: Oxford University Press
For modern scientists, history often starts with last week's journals and is regarded as largely a quaint interest compared with the advances of today. However, this book makes the case that, measured by major advances, the greatest decade in the history of brain studies was mid-twentieth century, especially the 1950s. The first to focus on worldwide contributions in this period, the book ranges through dozens of astonishing discoveries at all levels of the brain, from DNA (Watson and Crick), through growth factors (Hamburger and Levi-Montalcini), excitability (Hodgkin and Huxley), synapses (Katz and Eccles), dopamine and Parkinson's (Carlsson), visual processing (Hartline and Kuffler), the cortical column (Mountcastle), reticular activating system (Morruzzi and Magoun) and REM sleep (Aserinsky), to stress (Selye), learning (Hebb) and memory (HM and Milner). The clinical fields are also covered, from Cushing and Penfield, psychosurgery and brain energy metabolism (Kety), to most of the major psychoactive drugs in use today (beginning with Delay and Deniker), and much more. The material has been the basis for a highly successful advanced undergraduate and graduate course at Yale, with the classic papers organized and accessible on the web. There is interest for a wide range of readers, academic, and lay because
Introduction to Neuroscience I
Language: en
Pages:
Authors: Gordon M. Shepherd MD, DPhil
Categories: Medical
Type: BOOK - Published: - Publisher: Donald C. Cooper Ph.D.
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Neuroscience
Language: en
Pages: 352
Authors: Alwyn Scott
Categories: Science
Type: BOOK - Published: 2002-06-19 - Publisher: Springer Science & Business Media
This book will be of interest to anyone who wishes to know what role mathematics can play in attempting to comprehend the dynamics of the human brain. It also aims to serve as a general introduction to neuromathematics. The book gives the reader a qualitative understanding and working knowledge of useful mathematical applications to the field of neuroscience. The book is readable by those who have little knowledge of mathematics for neuroscience but are committed to begin acquiring such knowledge.
Impacts of Neuroscience
Language: en
Pages: 36
Authors: Alwyn Scott
Categories: Neurology
Type: BOOK - Published: 1984 - Publisher:
Books about Impacts of Neuroscience
Neuroscience and Education
Language: en
Pages: 216
Authors: Clarence W. Joldersma
Categories: Education
Type: BOOK - Published: 2016-03-02 - Publisher: Routledge
This volume makes a philosophical contribution to the application of neuroscience in education. It frames neuroscience research in novel ways around educational conceptualizing and practices, while also taking a critical look at conceptual problems in neuroeducation and at the economic reasons driving the mind-brain education movement. It offers alternative approaches for situating neuroscience in educational research and practice, including non-reductionist models drawing from Dewey and phenomenological philosophers such as Martin Heidegger and Merleau-Ponty. The volume gathers together an international bevy of leading philosophers of education who are in a unique position to contribute conceptually rich and theoretically framed insight on these new developments. The essays form an emerging dialogue to be used within philosophy of education as well as neuroeducation, educational psychology, teacher education and curriculum studies.
Network Neuroscience
Language: en
Pages: 482
Authors: Flavio Fröhlich
Categories: Medical
Type: BOOK - Published: 2016-09-20 - Publisher: Academic Press
Studying brain networks has become a truly interdisciplinary endeavor, attracting students and seasoned researchers alike from a wide variety of academic backgrounds. What has been lacking is an introductory textbook that brings together the different fields and provides a gentle introduction to the major concepts and findings in the emerging field of network neuroscience. Network Neuroscience is a one-stop-shop that is of equal use to the neurobiologist, who is interested in understanding the quantitative methods employed in network neuroscience, and to the physicist or engineer, who is interested in neuroscience applications of mathematical and engineering tools. The book spans 27 chapters that cover everything from individual cells all the way to complex network disorders such as depression and autism spectrum disorders. An additional 12 toolboxes provide the necessary background for making network neuroscience accessible independent of the reader’s background. Dr. Flavio Frohlich (www.networkneuroscientist.org) wrote this book based on his experience of mentoring dozens of trainees in the Frohlich Lab, from undergraduate students to senior researchers. The Frohlich lab (www.frohlichlab.org) pursues a unique and integrated vision that combines computer simulations, animal model studies, human studies, and clinical trials with the goal of developing novel brain stimulation treatments for psychiatric disorders. The
Positive Neuroscience
Language: en
Pages: 256
Authors: Joshua David Greene, India Morrison, Martin E. P. Seligman, Fox Leadership Professor of Psychology Martin E P Seligman, Ph.D.
Categories: Affective neuroscience
Type: BOOK - Published: 2016-06-07 - Publisher: Oxford University Press
How do we thrive in our behaviors and experiences? Positive neuroscience research illuminates the brain mechanisms that enable human flourishing. Supported by the John Templeton Foundation's Positive Neuroscience Project, which Martin E. P. Seligman established in 2008, Positive Neuroscience provides an intersection between neuroscience and positive psychology. In this edited volume, leading researchers describe the neuroscience of social bonding, altruism, and the capacities for resilience and creativity. Part I (Social Bonds) describes the mechanisms that enable humans to connect with one another. Part II (Altruism) focuses on the neural mechanisms underlying the human ability and willingness to confer costly benefits on others. Part III (Resilience and Creativity) examines the mechanisms by which human brains overcome adversity, create, and discover. Specific topics include: a newly discovered nerve type that appears to be specialized for emotional communication; the effects of parenting on the male brain; how human altruism differs from that of other primates; the neural features of extraordinary altruists who have donated kidneys to strangers; and distinctive patterns of brain wiring that endow some people with exceptional musical abilities. Accessible to a broad academic audience, from advanced undergraduates to senior scholars, these subjects have generated a fascinating and highly convergent set
Psychiatry and Neuroscience Update
Language: en
Pages: 465
Authors: Pascual Ángel Gargiulo, Humberto Luis Mesones Arroyo
Categories: Medical
Type: BOOK - Published: 2018-11-28 - Publisher: Springer
This broad and thought-provoking volume provides an overview of recent intellectual and scientific advances that bridge the gap between psychiatry and neuroscience, offering a wide range of penetrating insights in both disciplines. The third volume on the topic in the last several years from a varying panel of international experts, this title identifies the borders, trends and implications in both fields today and goes beyond that into related disciplines to seek out connections and influences. Similar to its two Update book predecessors, Psychiatry and Neuroscience – Volume III presents the current state-of-the-art in the main disciplines – psychiatry and neuroscience – and attempts to provide deeper comprehension or explication of the normal and diseased human mind, its biological correlates and its biographical and existential implications. This engaging volume continues the previous style of exploring different disciplines and trying to integrate disciplinary evidence from varying points of view in an organic manner. Developed for clinicians and researchers in the fields of medicine, psychiatry, psychology and biology, this third volume also will be of great interest to students and university professors of diverse disciplines.