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Author: Howard Schultz
Publisher: Hachette UK
ISBN: 1401304923
Size: 13.97 MB
Format: PDF, ePub
View: 2547
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eBook File: Pour-your-heart-into-it.PDF Book by Howard Schultz, Pour Your Heart Into It Books available in PDF, EPUB, Mobi Format. Download Pour Your Heart Into It books, In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
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