Pr Today


Pr Today
Author: Trevor Morris
Publisher: Macmillan International Higher Education
ISBN: 1137495707
Size: 26.32 MB
Format: PDF, ePub
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Pr Today

eBook File: Pr-today.PDF Book by Trevor Morris, Pr Today Books available in PDF, EPUB, Mobi Format. Download Pr Today books, Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants to understand PR better, this book is for you. The new and fully-updated second edition of this acclaimed textbook takes account of the rapid change in the PR industry, including a thoroughly revised and expanded chapter on digital PR. It offers a guide to public relations, spanning all aspects of PR work, including fashion, events management, crisis communications, politics, celebrity PR and corporate communications. It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world – not least its controversial but crucial relationship with the media. With a wealth of international examples, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR.


PR Today
Language: en
Pages: 320
Authors: Trevor Morris, Simon Goldsworthy
Categories: Social Science
Type: BOOK - Published: 2015-11-03 - Publisher: Macmillan International Higher Education
Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants to understand PR better, this book is for you. The new and fully-updated second edition of this acclaimed textbook takes account of the rapid change in
Management Today
Language: en
Pages: 600
Authors: Terri A. Scandura, Kim Gower
Categories: Business & Economics
Type: BOOK - Published: 2019-11-08 - Publisher: SAGE Publications
Today’s ever-evolving workplace requires managers to hone new skills so they can make informed decisions, manage diverse teams, and lead change. Management Today: Best Practices for the Modern Workplace cuts through the noise by introducing students to evidence-based management theories, models, and strategies. Experiential activities, critical thinking questions, and self-assessments
Today's Public Relations
Language: en
Pages: 539
Authors: Robert L. Heath, W. Timothy Coombs
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: SAGE
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing
Content Marketing for PR
Language: en
Pages: 384
Authors: Trevor Young
Categories: Business & Economics
Type: BOOK - Published: 2019-09-16 - Publisher: Digital Citizen
Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder
The Public Relations of Everything
Language: en
Pages: 198
Authors: Robert E. Brown
Categories: Business & Economics
Type: BOOK - Published: 2014-10-30 - Publisher: Routledge
The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather,
Making It in Public Relations
Language: en
Pages: 368
Authors: Leonard Mogel
Categories: Business & Economics
Type: BOOK - Published: 2002-03-01 - Publisher: Routledge
Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into
PR 2.0 in a Web 2.0 World
Language: en
Pages: 9
Authors: Brian Solis, Deirdre K. Breakenridge
Categories: Business & Economics
Type: BOOK - Published: 2009-11-16 - Publisher: Pearson Education
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public relations for the Web 2.0 era--and what it means
Powerful PR Strategies for Success (Collection)
Language: en
Pages: 828
Authors: Deirdre Breakenridge, Brian Solis
Categories: Business & Economics
Type: BOOK - Published: 2012-04-20 - Publisher: FT Press
A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. Master Supercharged PR Techniques Based on the Latest Social and Online Platforms! Three great books help you leverage the latest social media and online platforms to transform the way you do PR--and the results you achieve!
Power, Diversity and Public Relations
Language: en
Pages: 136
Authors: Lee Edwards
Categories: Business & Economics
Type: BOOK - Published: 2014-09-25 - Publisher: Routledge
Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences
Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach
Language: en
Pages: 528
Authors: Barbara Diggs-Brown
Categories: Business & Economics
Type: BOOK - Published: 2011-08-12 - Publisher: Cengage Learning
With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that to practice effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative,