Pr Today

Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants to understand PR better, this book is for you. The new and fully-updated second edition of this acclaimed textbook takes account of the rapid change in the PR industry, including a thoroughly revised and expanded chapter on digital PR. It offers a guide to public relations, spanning all aspects of PR work, including fashion, events management, crisis communications, politics, celebrity PR and corporate communications. It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world – not least its controversial but crucial relationship with the media. With a wealth of international examples, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR.

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

Today’s ever-evolving workplace requires managers to hone new skills so they can make informed decisions, manage diverse teams, and lead change. Management Today: Best Practices for the Modern Workplace cuts through the noise by introducing students to evidence-based management theories, models, and strategies. Experiential activities, critical thinking questions, and self-assessments provide students with hands-on opportunities to practice essential management skills. Authors Terri A. Scandura and Kim Gower provide best practices and explore timely issues like emotional intelligence, cultural intelligence, and virtual teams. Real-world cases explore good and bad examples of management, including the college admissions scandal, Theranos, and Walmart. In-depth coverage of big data, data analytics, and technology ensures students are ready to thrive in today′s workplace. INSTRUCTORS: Management Today is accompanied by a complete teaching and learning package! Contact your rep to request a demo. SAGE Vantage Digital Option SAGE Vantage is an intuitive digital platform that delivers this text′s content in a learning experience carefully designed to ignite student engagement and drive critical thinking. Built with you and your students in mind, it offers easy course set-up and enables students to better prepare for class. Learn more. Assignable Video Assignable Video (available on the SAGE Vantage platform) is

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Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization -

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This book is a clear and accessible guide to the labyrinth of Italian politics and the social forces that shape them. Following the "sweet revolution" that swept away the political class that had dominated politics in Italy since the last war, Hilary Partridge provides a much needed analysis and update on the tumultuous events of the 1990s. Topics covered in the book include the legacy of the Risorgimento, the liberal era and fascism; Italian constitutional arrangements and the ongoing debate over their reform; the Christian Democratic "regime" and the long-standing exclusion from power of the major party of opposition; clientalism and corruption; right wing conspiracies, terrorism and the Mafia; economic, social and political rights; the collapse of the traditional parties and the reshaping of the party system.

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