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Pr Today

Pr Today
Author: Trevor Morris
Publisher: Bloomsbury Publishing
ISBN: 1350304662
Size: 41.18 MB
Format: PDF, Kindle
View: 6154
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This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR
PR Today
Language: en
Pages: 320

PR Today

Authors: Trevor Morris, Simon Goldsworthy
Categories: Business & Economics
Type: BOOK - Published: 2017-09-16 - Publisher: Bloomsbury Publishing
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This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR
Management Today
Language: en
Pages: 600

Management Today

Authors: Terri A. Scandura, Kim Gower
Categories: Business & Economics
Type: BOOK - Published: 2019-11-08 - Publisher: SAGE Publications
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Today’s ever-evolving workplace requires managers to hone new skills so they can make informed decisions, manage diverse teams, and lead change. Management Today: Best Practices for the Modern Workplace cuts through the noise by introducing students to evidence-based management theories, models, and strategies. Experiential activities, critical thinking questions, and self-assessments provide students with hands-on opportunities to practice essential management skills. Authors Terri A. Scandura and Kim Gower provide best practices and explore timely issues like emotional intelligence, cultural intelligence, and virtual teams. Real-world cases explore good and bad examples of management, including the college admissions scandal, Theranos, and Walmart. In-depth coverage of big data, data analytics, and technology ensures students are ready to thrive in today′s workplace. INSTRUCTORS: Management Today is accompanied by a complete teaching and learning package! Contact your rep to request a demo. SAGE Vantage Digital Option SAGE Vantage is an intuitive digital platform that delivers this text′s content in a learning experience carefully designed to ignite student engagement and drive critical thinking. Built with you and your students in mind, it offers easy course set-up and enables students to better prepare for class. Learn more. Assignable Video Assignable Video (available on the SAGE Vantage platform) is
Content Marketing for PR
Language: en
Pages: 384

Content Marketing for PR

Authors: Trevor Young
Categories: Business & Economics
Type: BOOK - Published: 2019-09-16 - Publisher: Digital Citizen
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Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization -
The Public Relations of Everything
Language: en
Pages: 198

The Public Relations of Everything

Authors: Robert E. Brown
Categories: Business & Economics
Type: BOOK - Published: 2014-10-30 - Publisher: Routledge
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The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything – the ubiquitousness of public relations – takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author’s extensive corporate experience, this book will be invaluable reading
Making It in Public Relations
Language: en
Pages: 368

Making It in Public Relations

Authors: Leonard Mogel
Categories: Business & Economics
Type: BOOK - Published: 2002-03-01 - Publisher: Routledge
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Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.
Myths of PR
Language: en
Pages: 224

Myths of PR

Authors: Rich Leigh
Categories: Business & Economics
Type: BOOK - Published: 2017-04-03 - Publisher: Kogan Page Publishers
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Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
PR 2.0
Language: en
Pages: 304

PR 2.0

Authors: Deirdre Breakenridge
Categories: Business & Economics
Type: BOOK - Published: 2008-03-26 - Publisher: FT Press
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Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.” Maura Mahoney, Senior Director, RCN Metro Optical Networks “P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn’t a book filled with simple tips and tricks--it’s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.” Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions “Wading through the thicket of expanding Internet tools--from MySpace to Facebook,
Creating Music
Language: en
Pages: 280

Creating Music

Authors: Patricia Elaine Riley
Categories: Music
Type: BOOK - Published: 2016-12-30 - Publisher: Rowman & Littlefield
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Children create music in individually unique ways, but also using common processes. Each creating process component stated in the United States’ National Music Standards (imagine, plan and make, evaluate and refine, and present; NCCAS, 2014) is explored in this text using children’s creations from China, India, Ireland, Mexico, and the United States as examples.
Mittheilungen des Neutitscheiner landwirthschaftlichen Vereines
Language: de
Pages:

Mittheilungen des Neutitscheiner landwirthschaftlichen Vereines

Authors: Carl Umlauff
Categories: Music
Type: BOOK - Published: 1872 - Publisher:
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Books about Mittheilungen des Neutitscheiner landwirthschaftlichen Vereines
PR IS LIVE
Language: en
Pages:

PR IS LIVE

Authors: HUNG PHAM QUOC
Categories: Music
Type: BOOK - Published: - Publisher: Lulu.com
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Books about PR IS LIVE