Press Start


Press Start
Author: Daniel Griffin
Publisher: Bloomsbury Publishing
ISBN: 1472970489
Size: 17.70 MB
Format: PDF, Mobi
View: 618
Get Books

Press Start

eBook File: Press-start.PDF Book by Daniel Griffin, Press Start Books available in PDF, EPUB, Mobi Format. Download Press Start books, Do you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task... and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log everything on their fitness app? The fact is, these obsessions and 'highs' affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance. With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures. Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions.


Press Start
Language: en
Pages: 288
Authors: Daniel Griffin, Albert van der Meer
Categories: Business & Economics
Type: BOOK - Published: 2019-11-28 - Publisher: Bloomsbury Publishing
Do you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task... and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log everything on their fitness app? The fact is, these obsessions and 'highs' affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance. With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures. Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and
Press Start! 3 - Bahn frei für Neo!
Language: de
Pages: 88
Authors: Thomas Flintham
Categories: Business & Economics
Type: BOOK - Published: 2021-01-13 - Publisher:
Books about Press Start! 3 - Bahn frei für Neo!
Press START #1
Language: en
Pages: 200
Authors: Clancy Teitelbaum
Categories: Young Adult Fiction
Type: BOOK - Published: 2015-12-15 - Publisher: ABDO
Suzanne Thurston spends all her free time working on her video game. This isn't an ordinary game--instead of using a normal controller, Suzanne designs the Total Immersion Interface, a virtual reality helmet that puts the player right in the game. Now Suzanne's ready to test the game out, along with her two best friends, Brit and Mikayla. At first everything seems to go right as they fight monsters and take on a quest from King Ramses. But Suzanne's about to learn that Io isn't exactly how she programmed it. Queens of Cyberspace is a 6-book series from EPIC Press. Some titles may contain explicit content and/or language.
Press Start to Play
Language: en
Pages: 496
Authors: Daniel H. Wilson, John Joseph Adams
Categories: Fiction
Type: BOOK - Published: 2015-08-18 - Publisher: Vintage
IT’S DANGEROUS TO GO ALONE! TAKE THIS. You are standing in a room filled with books, faced with a difficult decision. Suddenly, one with a distinctive cover catches your eye. It is a groundbreaking anthology of short stories from award-winning writers and game-industry titans who have embarked on a quest to explore what happens when video games and science fiction collide. From text-based adventures to first-person shooters, dungeon crawlers to horror games, these twenty-six stories play with our notion of what video games can be—and what they can become—in smart and singular ways. With a foreword from Ernest Cline, bestselling author of Ready Player One, Press Start to Play includes work from: Daniel H. Wilson, Charles Yu, Hiroshi Sakurazaka, S.R. Mastrantone, Charlie Jane Anders, Holly Black, Seanan McGuire, Django Wexler, Nicole Feldringer, Chris Avellone, David Barr Kirtley,T.C. Boyle, Marc Laidlaw, Robin Wasserman, Micky Neilson, Cory Doctorow, Jessica Barber, Chris Kluwe, Marguerite K. Bennett, Rhianna Pratchett, Austin Grossman, Yoon Ha Lee, Ken Liu, Catherynne M. Valente, Andy Weir, and Hugh Howey. Your inventory includes keys, a cell phone, and a wallet. What would you like to do?
Super Rabbit All-Stars!: A Branches Book (Press Start! #8)
Language: en
Pages: 80
Authors: Thomas Flintham
Categories: Juvenile Fiction
Type: BOOK - Published: 2019-12-26 - Publisher: Scholastic Inc.
Super Rabbit Boy is competing in the All-Star Games Tournament!
Super Rabbit Boy’s Team-Up Trouble!: A Branches Book (Press Start! #10)
Language: en
Pages: 80
Authors: Thomas Flintham
Categories: Juvenile Fiction
Type: BOOK - Published: 2021-05-04 - Publisher: Scholastic Inc.
Super Rabbit Boy and Mega Mole Girl team up to stop King Viking in the latest installment of this USA Today bestselling series! Pick a book. Grow a Reader!This series is part of Scholastic's early chapter book line, Branches, aimed at newly independent readers. With easy-to-read text, high-interest content, fast-paced plots, and illustrations on every page, these books will boost reading confidence and stamina. Branches books help readers grow!King Viking, his robot army, and Miss Business are working together to create a perfect storm of trouble in Underland. It's up to Super Rabbit Boy and Mega Mole Girl to team up and save the day. But these two heroes are used to flying solo... Will they be able to save the day? Or will their squabbles spell disaster for Underland?Thomas Flintham's full-color art on every page brings energy and fun to this action-packed series!
Press Start!.
Language: en
Pages:
Authors: Thomas Flintham
Categories: Animals
Type: BOOK - Published: 2019* - Publisher:
Books about Press Start!.
Press Start! 1 - Neo rettet die Welt
Language: de
Pages: 88
Authors: Thomas Flintham
Categories: Juvenile Fiction
Type: BOOK - Published: 2020-09-16 - Publisher:
Books about Press Start! 1 - Neo rettet die Welt
Video Games and Well-being
Language: en
Pages: 166
Authors: Rachel Kowert
Categories: Psychology
Type: BOOK - Published: 2019-12-02 - Publisher: Springer Nature
This book examines how video game mechanics and narratives can teach players skills associated with increased psychological well-being. It integrates research from psychology, education, ludology, media studies, and communication science to demonstrate how game play can teach skills that have long been associated with increased happiness and prolonged life satisfaction, including flexible thinking, openness to experience, self-care, a growth mindset, solution-focused thinking, mindfulness, persistence, self-discovery and resilience. The chapters in this volume are written by leading voices in the field of game studies, including researchers from academia, the video gaming industry, and mental health practitioners paving the way in the field of “geek therapy.” This book will advance our understanding of the potential of video games to increase our psychological well-being by helping to mitigate depression, anxiety, and stress and foster persistence, self-care, and resilience.
Super Cheat Codes and Secret Modes!: A Branches Book (Press Start #11)
Language: en
Pages: 80
Authors: Thomas Flintham
Categories: Juvenile Fiction
Type: BOOK - Published: 2021-12-07 - Publisher: Scholastic Inc.
Super Rabbit Boy has to fight through gaming gaffs and glitches in the latest installment of this USA Today bestselling series!