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Simply Better

Simply Better
Author: T. P. Barwise
Publisher: Harvard Business Press
ISBN: 9780875843988
Size: 67.85 MB
Format: PDF, Mobi
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In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.
Simply Better
Language: en
Pages: 216
Authors: T. P. Barwise, Patrick Barwise, Seán Meehan
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Harvard Business Press
In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.
Simply Better
Language: en
Pages: 184
Authors: Bryan Goodwin
Categories: Education
Type: BOOK - Published: 2011 - Publisher: ASCD
We already know what works in schools; we just need to focus on getting it right. This is the premise of Simply Better: Doing What Matters Most to Change the Odds for Student Success, which offers a practical, research-based framework for improving student achievement. According to author Bryan Goodwin, decades of research have shown time and again that focusing on the following five essential practices can vastly increase students' chances of doing well in school: * Guaranteeing that instruction is challenging, engaging, and intentional * Ensuring curricular pathways to success * Providing whole-child student supports * Creating high-performance school cultures * Developing data-driven, high-reliability district systems Whether at the district-, school-, or classroom-level, educators don't need to reinvent the wheel or pursue the latest trends to ensure that students succeed. This powerful book reveals what research clearly shows works best in schools, and provides a valuable blueprint for turning that knowledge into visible results.
Summary: Simply Better
Language: en
Pages: 15
Authors: BusinessNews Publishing
Categories: Business & Economics
Type: BOOK - Published: 2014-10-28 - Publisher: Primento
The must-read summary of Patrick Barwise and Sean Meehan's book: "Simply Better: Winning and Keeping Customers by Delivering What Matters Most". This complete summary of the ideas from Patrick Barwise and Sean Meehan's book "Simply Better" highlights how the benefits of differentiation have been overstated. Instead of wanting something unique or even a cutting edge product, most customers simply want a quality product at a fair price which does what it promises consistently well. In their book, the authors encourage you not to obsess over trivial points of difference, gimmicks, branding or outside-the-box thinking and instead do the basics well. This summary offers six rules that you can follow to ensure that you perfect the basics and exceed your customers' expectations to deliver long-term success. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Simply Better" and discover the key to delivering excellence by perfecting the basics.
The Economist: Brands and Branding
Language: en
Pages: 302
Authors: Rita Clifton
Categories: Business & Economics
Type: BOOK - Published: 2010-07-23 - Publisher: Profile Books
Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision. Divided into three parts and written by eighteen experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.
Rationality, Virtue, and Liberation
Language: en
Pages: 327
Authors: Stephen Petro
Categories: Philosophy
Type: BOOK - Published: 2013-11-19 - Publisher: Springer Science & Business Media
This book explores the overlooked but vital theoretical relationships between R. M. Hare, Alan Gewirth, and Jürgen Habermas. The author claims their accounts of value, while failing to address classic virtue-theoretical critiques, bear the seeds of a resolution to the ultimate question “What is most valuable?” These dialectical approaches, as claimed, justify a reinterpretation of value and value judgment according to the Carnapian conception of an empirical-linguistic framework or grammar. Through a further synthesis with the work of Philippa Foot and Thomas Magnell, the author shows that “value” would be literally meaningless without four fundamental phenomena which constitute such a framework: Logical Judgment, Conceptual Synthesis, Conceptual Abstraction, and Freedom. As part of the 'grammar of goodness,' the excellence of these phenomena, in a highly concrete way, constitute the essence of the greatest good, as this book explains.
Physical Safety
Language: en
Pages: 92
Authors: Scientific Council for Government Policy
Categories: Political Science
Type: BOOK - Published: 2013-08-01 - Publisher: Amsterdam University Press
Ensuring the population's physical safety is one of the core tasks of any government. In general, a government is typically held accountable for safe handling of hazardous substances, food safety, flood protection, controlling and preventing infectious diseases, as well as managing risks engendered by new technologies. In 2011, the Dutch Ministry of the Interior asked the Scientific Council for Government Policy to investigate the development of a generic risk policy in relation to physical safety. This work contains the Council's survey and recommendations for good governance in the area of general public safety.
Natural Law Ethics in Theory and Practice
Language: en
Pages: 352
Authors: John Liptay, Christopher Tollefsen
Categories: Law
Type: BOOK - Published: 2020 - Publisher:
"This volume presents a selection of previously published essays by Joseph Boyle, a crucial contributor to 20th century Catholic moral philosophy through his development of the New Classical Natural Law Theory"--
Morality, Mortality: Death and whom to save from it
Language: en
Pages: 352
Authors: Frances Myrna Kamm
Categories: Medical
Type: BOOK - Published: 1998 - Publisher: Oxford University Press on Demand
"Fascinating....An imaginative, deeply engaging philosophical adventure."--Ethics. "Will quickly become, in debates concerning the sorts of distribution problems Kamm is concerned with, what Rawls's Theory of Justice is for more general debates about distributive justice."--Journal of Medical Ethics.
A Philosophical Commentary on the Politics of Aristotle
Language: en
Pages: 512
Authors: Peter L. Phillips Simpson
Categories: Philosophy
Type: BOOK - Published: 2000-11-09 - Publisher: Univ of North Carolina Press
The Politics, Aristotle's classic work on the nature of political community, has been a touchstone of Western debates about society and government. In this volume, Peter Simpson presents a complete philosophical commentary on the Politics, an analysis of the logical structure of the entire text and each of its constitutive arguments and conclusions. Unlike other contemporary works on the Politics, Simpson's philosophical commentary is not, save incidentally, a discussion of philological and historical questions, a speculative elaboration of Aristotle's arguments, or a comparison of the philosopher's ideas with those of other ancient and modern theorists. Such treatments, argues Simpson, must be grounded in a thorough understanding of the philosophical content of the work--a point that underscores the need for this thorough and accurate analysis. Keyed to the ancient Greek text as well as to Simpson's own innovative translation of it (UNC Press, 1997), this book will stand as a valuable commentary on the philosophical argument in the Politics and will serve as a sound basis for future study of Aristotle's political thought.
The Organon, or logical treatises
Language: en
Pages: 378
Authors: Aristoteles
Categories: Philosophy
Type: BOOK - Published: 1853 - Publisher:
Books about The Organon, or logical treatises