Simply Better


Simply Better
Author: T. P. Barwise
Publisher: Harvard Business Press
ISBN: 9780875843988
Size: 71.46 MB
Format: PDF, Mobi
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Simply Better

eBook File: Simply-better.PDF Book by T. P. Barwise, Simply Better Books available in PDF, EPUB, Mobi Format. Download Simply Better books, In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.


Simply Better
Language: en
Pages: 216
Authors: T. P. Barwise, Patrick Barwise, Seán Meehan
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Harvard Business Press
In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of
Simply Better
Language: en
Pages: 184
Authors: Bryan Goodwin
Categories: Education
Type: BOOK - Published: 2011-08-22 - Publisher: ASCD
We already know what works in schools; we just need to focus on getting it right. This is the premise of Simply Better: Doing What Matters Most to Change the Odds for Student Success, which offers a practical, research-based framework for improving student achievement. According to author Bryan Goodwin, decades
Summary: Simply Better
Language: en
Pages: 15
Authors: BusinessNews Publishing
Categories: Business & Economics
Type: BOOK - Published: 2014-10-28 - Publisher: Primento
The must-read summary of Patrick Barwise and Sean Meehan's book: "Simply Better: Winning and Keeping Customers by Delivering What Matters Most". This complete summary of the ideas from Patrick Barwise and Sean Meehan's book "Simply Better" highlights how the benefits of differentiation have been overstated. Instead of wanting something unique
Simply Better, Easy Brunches
Language: en
Pages: 63
Authors: BusinessNews Publishing
Categories: Brunches
Type: BOOK - Published: 2006 - Publisher:
Books about Simply Better, Easy Brunches
Brands and Branding
Language: en
Pages: 284
Authors: Rita Clifton
Categories: Business & Economics
Type: BOOK - Published: 2009-04-01 - Publisher: John Wiley & Sons
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although
Physical Safety
Language: en
Pages: 92
Authors: Scientific Council for Government Policy
Categories: Political Science
Type: BOOK - Published: 2013-08-01 - Publisher: Amsterdam University Press
Ensuring the population's physical safety is one of the core tasks of any government. In general, a government is typically held accountable for safe handling of hazardous substances, food safety, flood protection, controlling and preventing infectious diseases, as well as managing risks engendered by new technologies. In 2011, the Dutch
Breaking Banks
Language: en
Pages: 320
Authors: Brett King
Categories: Business & Economics
Type: BOOK - Published: 2014-04-03 - Publisher: John Wiley & Sons
"In the next 10 years, we'll see more disruption and changes to the banking and financial industry than we've seen in the preceding 100 years"—Brett King Breaking Banks: The Innovators, Rogues, and Strategists Rebooting Banking is a unique collection of interviews take from across the global Financial Services Technology (or
On Myself, and Other, Less Important Subjects
Language: en
Pages: 113
Authors: Associate Professor of Philosophy Caspar Hare, Caspar Hare
Categories: Philosophy
Type: BOOK - Published: 2009-08-02 - Publisher: Princeton University Press
The author makes a case for "egocentric presentism," a view about the nature of first-person experience. A natural thought about the first-person experience is that "all and only the things of which I am aware are present to me." He goes even further and claims that the thought should instead
Debating Brain Drain
Language: en
Pages: 304
Authors: Gillian Brock, Michael Blake
Categories: Philosophy
Type: BOOK - Published: 2014-11-28 - Publisher: Oxford University Press
Many of the best and brightest citizens of developing countries choose to emigrate to wealthier societies, taking their skills and educations with them. What do these people owe to their societies of origin? May developing societies legitimately demand that their citizens use their skills to improve life for their fellow
Designing Better Schools for Culturally and Linguistically Diverse Children
Language: en
Pages: 184
Authors: Stuart McNaughton
Categories: Education
Type: BOOK - Published: 2011-06-06 - Publisher: Routledge
The 'science of performance' model of school change this book proposes, to enable equitable academic outcomes for culturally and linguistically diverse children, is based on a specific process of research and development in local contexts and on assumptions about teachers, teaching, and research.