Authors: Christer Holloman
Categories: Business & Economics
Type: BOOK - Published: 2014-05-06 - Publisher: John Wiley & Sons
The first book to explain how you can measure social media ROIacross multiple departments, for internal/external social mediabased activities, as well as for new business models(product/services). This book provides help in establishing athorough social media plan, examining your goals, audience andchannel strategy, before examining tools and techniques to measuresocial media