The Advertising Concept Book


The Advertising Concept Book
Author: Pete Barry
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ISBN:
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The Advertising Concept Book

eBook File: The-advertising-concept-book.PDF Book by Pete Barry, The Advertising Concept Book Books available in PDF, EPUB, Mobi Format. Download The Advertising Concept Book books, A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.


The Advertising Concept Book
Language: en
Pages: 272
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher:
A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.
Advertising Concept Book
Language: en
Pages: 296
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher:
A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.
The Advertising Concept Book (First
Language: en
Pages: 320
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2016-08-01 - Publisher: Thames & Hudson
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.
The Advertising Concept Book: Think Now, Design Later (Third)
Language: en
Pages: 296
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2016-08-10 - Publisher: Thames & Hudson
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
Geständnisse eines Werbemannes
Language: de
Pages: 228
Authors: David Ogilvy
Categories: Werbung
Type: BOOK - Published: 2000 - Publisher:
Books about Geständnisse eines Werbemannes
milk and honey - milch und honig
Language: de
Pages: 208
Authors: Rupi Kaur
Categories: Fiction
Type: BOOK - Published: 2017-04-10 - Publisher: Lago
Überleben ist das große Thema von milk and honey - milch und honig. Die lyrischen und prosaischen Texte im Mega-Bestseller aus den USA drehen sich um die Erfahrungen, die Frauen mit Gewalt, Verlust, Missbrauch, Liebe und Feminismus gemacht haben. Jedes der vier Kapitel dient einem anderen Zweck, beschäftigt sich mit einem anderen Schmerz, heilt eine andere Wunde. milk and honey - milch und honig führt seine Leser durch die bittersten Momente im Leben einer Frau und gibt Trost. Denn Trost lässt sich überall finden, wenn man es nur zulässt.
Das Layout-Buch
Language: de
Pages: 208
Authors: Gavin Ambrose, Paul Harris
Categories: Architecture
Type: BOOK - Published: 2015-03-16 - Publisher: Stiebner Verlag GmbH
Ausgehend von theoretischen Grundlagen und der sich wandelnden ästhetische Auffassung von Layouts zeigen die Autoren die Einflüsse des Layout Designs auf die Kunst, das Produktdesign und die Architektur auf. Mit zahlreichen exzellenten Beispielen bebildert und anschaulich geschildert beleuchten sie alle Aspekte, die für den Designer relevant sind. Ein Band, der sich an Studierende der Bereiche Grafikdesign, Fotografie, Neue Medien, Industrie- und Produktdesign richtet, aber ebenso aufschlussreich für die alten Hasen der Kreativbranche ist.
Advertising: Concept and Copy (Third Edition)
Language: en
Pages: 320
Authors: George Felton
Categories: Business & Economics
Type: BOOK - Published: 2013-08-05 - Publisher: W. W. Norton & Company
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from what to say to how to say it. Part 1, Strategies, operates on the premise that the idea beneath an ad’s surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play. It discusses the tools at a copywriter’s command—creating a distinctive brand voice, telling stories, using language powerfully and originally—as well as the wide variety of media and advertising genres that carry and help shape messages. But great executions are elusive. So Part 3, the Toolbox, gives advice about how to think creatively, then presents an array of problem-solving tools, a series of techniques that advertisers have used repeatedly to produce exceptional work. In brief, this
Das Zeitalter des Überwachungskapitalismus
Language: de
Pages: 727
Authors: Shoshana Zuboff
Categories: Political Science
Type: BOOK - Published: 2018-10-04 - Publisher: Campus Verlag
Gegen den Big-Other-Kapitalismus ist Big Brother harmlos. Die Menschheit steht am Scheideweg, sagt die Harvard-Ökonomin Shoshana Zuboff. Bekommt die Politik die wachsende Macht der High-Tech-Giganten in den Griff? Oder überlassen wir uns der verborgenen Logik des Überwachungskapitalismus? Wie reagieren wir auf die neuen Methoden der Verhaltensauswertung und -manipulation, die unsere Autonomie bedrohen? Akzeptieren wir die neuen Formen sozialer Ungleichheit? Ist Widerstand ohnehin zwecklos? Zuboff bewertet die soziale, politische, ökonomische und technologische Bedeutung der großen Veränderung, die wir erleben. Sie zeichnet ein unmissverständliches Bild der neuen Märkte, auf denen Menschen nur noch Quelle eines kostenlosen Rohstoffs sind - Lieferanten von Verhaltensdaten. Noch haben wir es in der Hand, wie das nächste Kapitel des Kapitalismus aussehen wird. Meistern wir das Digitale oder sind wir seine Sklaven? Es ist unsere Entscheidung! Zuboffs Buch liefert eine neue Erzählung des Kapitalismus. An ihrer Deutung kommen kritische Geister nicht vorbei.
100 Jahre Schweizer Grafik
Language: de
Pages: 352
Authors: Christian Brändle, Karin Gimmi, Barbara Junod, Christina Rebele, Bettina Richter
Categories: Political Science
Type: BOOK - Published: 2014-06 - Publisher:
Books about 100 Jahre Schweizer Grafik