The Advertising Concept Book


The Advertising Concept Book
Author: Pete Barry
Publisher:
ISBN:
Size: 46.40 MB
Format: PDF, Mobi
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The Advertising Concept Book

eBook File: The-advertising-concept-book.PDF Book by Pete Barry, The Advertising Concept Book Books available in PDF, EPUB, Mobi Format. Download The Advertising Concept Book books, A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.


The Advertising Concept Book
Language: en
Pages: 272
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher:
A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.
The Advertising Concept Book (First
Language: en
Pages: 320
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2016-08-01 - Publisher: Thames & Hudson
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every
Advertising Concept Book
Language: en
Pages: 296
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher:
A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.
The Advertising Concept Book: Think Now, Design Later (Third)
Language: en
Pages: 296
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2016-08-10 - Publisher: Thames & Hudson
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both
Одна справа. Як робити менше, а встигати більше
Language: uk
Pages: 208
Authors: Ґері Келлер, Джей Папасан
Categories: Psychology
Type: BOOK - Published: 2017-07-20 - Publisher: Наш формат
Вам потрібно менше. Вам потрібно менше відволікатися, витрачати менше часу на другорядні речі, марнувати менше життєвих сил на неефективну роботу, давати менше невиконуваних обіцянок і брати на себе менше непідйомних зобов’язань. Водночас ви прагнете більшого. Більшої продуктивності, більших доходів і більшого задоволення від життя. Зараз вам здається, що цього неможливо
Advertising: Concept and Copy (Third Edition)
Language: en
Pages: 320
Authors: George Felton
Categories: Business & Economics
Type: BOOK - Published: 2013-08-05 - Publisher: W. W. Norton & Company
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing
Advertising
Language: en
Pages: 256
Authors: George Felton
Categories: Design
Type: BOOK - Published: 2006 - Publisher: W. W. Norton
A time-tested text, George Felton? Advertising: Concept and Copy, Second Edition, is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads?rom what to say to how to say it. Part 1, Strategies, operates on the premise that
Працюй чотири години на тиждень. Нова психологія успіху
Language: uk
Pages: 257
Authors: Тімоті Феррісс
Categories: Psychology
Type: BOOK - Published: 2017 - Publisher: Family Leisure Club
Books about Працюй чотири години на тиждень. Нова психологія успіху
Advertising Concepts and Strategies
Language: en
Pages: 610
Authors: Christopher C. Gilson, Harold W. Berkman
Categories: Advertising
Type: BOOK - Published: 1980 - Publisher:
Books about Advertising Concepts and Strategies
Creative Advertising
Language: en
Pages: 263
Authors: Mario Pricken
Categories: Design
Type: BOOK - Published: 2002 - Publisher:
Highlighted by more than five hundred full-color illustrations, this entertaining and informative overview of international advertising celebrates some of the most original and effective ad campaigns--and the creative processes behind them--developed for a wide range of media over the last few years.