DESCRIPTION OF THE ORIGINAL BOOK: In any company as large like a corporation or as small as an SMB (small and medium businesses), there are always those known as average workers and good workers, but there are also workers with high potential, that is, those people who will become the future leaders of the company. These exceptional talents usually result from a sum of generic knowledge and skills; leadership; communication skills; specific techniques regarding the function they perform; and obtaining results, that is to say, they are effective. But how do they turn from high-potential workers to effective executives? Already, the famous Austrian-American author, Peter Drucker (1909-2005), defined it in his book "The Executive Effective", published in 1966. Drucker was cataloged by the organizational world as the father of business leadership, standing out, throughout his life, for being a great leader and communicator. It managed to transform the marketing and its administrators, generating a great revolution of the thought. He is credited with terms such as "Entrepreneurship," "Leadership by Objectives," "Knowledge Society," and "Postmodernity."